This article was originally printed in the November 2018 issue of the ABA’s Law Practice Today – click here to read the full version now.


To get clients and become a successful business developer, you have to put yourself out there. As human beings, we don’t usually like having to put ourselves out there, because that means being vulnerable, which we try to avoid as much as possible since we don’t want to face rejection. Rejection is no fun! We prefer certainty and control, not vulnerability.

But you know that as a business developer, you can’t hide. If you do, you may be the best-kept secret in town, and what good will being a secret do you when it comes to getting all the business you want for your practice? Next time you catch yourself putting off reaching out to a prospective client or following up on an email because you are worried about getting a “no,” use the steps shared in our latest article to build up your resilience to rejection. Click here to read it now.


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