As we are nearing the start of a new decade, many of our lawyer clients are beginning to set their goals for the new year and beyond. And the first step in any strategic planning process is to create a vision.

What is a Vision?

Your vision is your idea of what your practice and your career will look like after certain transformations take place. It must be energizing, enlivening. It must pull you forward. And it is based on “want to” as opposed to “should” or “have to” energy.

A great vision will not only deliver on your financial goals, but will also align with your values, your life outside of work, and be inspiring and motivating so you can accomplish your goals with ease and overwhelm free. Your vision will be compelling and powerful. It will help you stay the course, even when in the moment things don’t seem to be going as planned.

13 Powerful Questions to Ask Before Writing Your Vision

The best way to get started is by asking these questions:

  1. What will your practice look like for you, your partners and employees?
  2. How will it make your clients more successful?
  3. What do you ultimately want to achieve with your practice – in terms of service to others?
  4. What do you want the firm to be known for?
  5. What would you love people to say about your practice and you as a lawyer?
  6. What would you hate people to say about your practice and you as a lawyer?
  7. What reputation do you wish your firm and you to have in the business, legal, or other communities?
  8. Who are your ideal clients?
  9. What do you want to achieve financially?
  10. What kind of colleagues do you want?
  11. What values are important to you? Personally, and in business?
  12. It’s 5 years from now – what would you love to see?
  13. If you could change the world, how would you do it and why?

As you are writing your vision, consider the key areas of your practice, your services, your team members, etc. Your answers to these questions will help you develop the vision and strategy to move forward with clear intent and purpose, whether you are leading a team or leading yourself.

Important Rules!

My most important rule to writing an effective vision statement is this: you cannot think about what’s possible, practical or reasonable now. That’s not the question you are trying to answer. You are building a vision not of what’s possible today but of what you truly desire to see in the future. If your vision feels safe and achievable tomorrow, then you are not digging deep enough. On the other hand, if you vision seems audacious, to a point of making you feel a bit uncomfortable yet also excited and inspired, then you know you are on the right track.

Creating a truly powerful vision will require some effort on your part. You’ll need to dig deep and do some creative thinking and soul-searching. You’ve got to let yourself be open, creative and innovative. So be sure you carve out the time that you need to do this right. Aim for spending a few hours brainstorming, connecting, and articulating your vision in a quiet, peaceful environment.

Once your true vision is in place, your work, your influence, your leadership, and your energy will never be the same. Because of this one purposeful decision. Because when you can see it – you can build it!

To your incredible success,